Discover Your Power of Pricing

Our Pricing Approach

Power of Pricing approach is to simplify complex pricing decisions, by providing our customers tools and solutions to manage their pricings capabilities

Our Focus

Getting The Price Right

We are not searching for the highest price. We are after the right price

Optimize Commercial Policy

Smart rebates to drive channel behaviour and optimize distribution margin

Pricing Mindset

Transforming mind-set by aligning teams and performance management

Knowledge Transfer

Transferring our know- how to ensure pricing excellence to our customers

About US

is a boutique pricing consultancy based in Switzerland.


We propose our customers:
• Pricingprojects
• Pricingworkshops/trainings
• Pricingtools

Power of Pricing provides practical, easy to understand, hands on approach.

Every price improvement translates directly from the top-line into the profit line. Therefore, our work usually has immediate impact with measurable results!!

When working with commercial and marketing teams, we emphasize the ‘buy-in’ process. We aim at change mind-set: move skeptics participants into advocates

Meet Our Team

Ofer Levi
Ofer Levi
Founder & Chief Executing Officer
Prior to establishing Power of Pricing, Ofer managed the pricing operation of ADAMA Europe, transforming the company’s pricing operation. He has extensive commercial experience, marketing and strategy in multinational cooperation. Ofer holds MBA from INSEAD, Fontainebleau France and BBA from the Colleague of Management, Israel. In his free time Ofer loves skiing, swimming and painting.
Ilana Daiches
Ilana Daiches
Senior Analyst
Ilana is responsible for data analytics and modelling. Prior to joining Power of Pricing Ilana was a Financial Analyst for the European supply chain business of Unilever (Switzerland) where she was managing complex packaging cost data for thousands of SKU’s. Ilana has vast financial background in various companies. Ilana holds MBA from Tel- Aviv University and Bachelor of Economics from Bar-Ilan University.
Ian Tidswell
Ian Tidswell
Senior Consultant
Ian is independent pricing consultant. He is the founder and lead consultant of een Consulting. Ian was the Global Head of Pricing in Syngenta. Prior to Syngenta, he was pricing transformation leader in Medtronic and Head of business consulting of Vendavo in Europe. Ian brings his powerful problem solving skills honed at Harvard and McKinsey & Company. Education: Ph.D Physics Harvard; B.Sc Physics Imperial College London